Gene Autry, "The Singing Cowboy", had a box-office rival known as
the "King of the Cowboys", a.k.a. Roy Rogers. Both of these men presented
so well the attributes of valour, intelligence, and honesty. Gene,
Roy and many of the cowboy movie stars were great role models.
Their movies would show the main character fighting for what is
right and morally correct while providing exciting entertainment.
The "Roy Rogers" guitar was sold by Sears & Roebuck from 1954 through
1958. The "Roy Rogers" -- and all wooden cowboy models sold
by Sears -- were manufactured by the Harmony Company of Chicago.